We saw how the Fourth of July weekend had an adverse effect on ratings for “Amending Fences”, and now we see it for the Thanksgiving holiday for the season finale. “The Cutie Re-mark” drew an estimated 248,000 for Part 1 and 325,000 for Part 2 on Discovery Family last Saturday That is less than the previous three season finales. Season Five finishes with an average viewership of 400,846 per episode. That’s well down from the 555,846 average from Season Four (-27.9%). There are quite a few factors going into this number such as the new name of the network. The fact that there are fewer subscribers to mostly every cable channel. The marketing (or lack of it) from Discovery Family, which is not in the basic cable tier.
There are many reasons as to perhaps why viewership on Discovery Family for MLP was not as high as last season, but there are also reasons outside of TV viewership that make this show a success.
As for Littlest Pet Shop, it was an uptick from last week. “Littlest Pet Shop of Horrors” drew an estimated 194,000 last Saturday on Discovery Family That’s up over 30% from last week. After five episodes, LPS’s Season Four average now stands at 208,600 per episode.
Next up is “Game of Groans,” at noon ET/11am CT this coming Saturday on Discovery Family. (Well, winter IS coming.)
Ratings information for this report comes courtesy of Mitch Metcalf of Showbuzz Daily as sourced by Nielsen Media Research.