Here is the new My Little Pony and Littlest Pet Shop Ratings Corner for the past week, based on data from TV Media Insights.

It’s apparent that whoever leaked “Pinkie Pride” before Saturday has some explaining to do. Given that the episode drew just 459,000 viewers on Saturday, it just might have had a significant impact on viewership. That was actually 5% lower than last Saturday’s “Three’s A Crowd.” That is the second-lowest first-run viewership this season. It’s especially disappointing given how much hype was given this episode.

Here are the updated season-to-date figures for MLP (numbers only count first-run episodes):

MLP Season 4:

Episodes as of February 7th: 12
High: 733,000 (“Princess Twilight Sparkle, Part 1”, 11/23)
Low: 397,000 (“Daring Don’t”, 12/7)
Average Viewership: 547,000
Highest Placing: 1st (ten times)
Lowest Placing: 2nd (twice)
Average Placing: 1st

Most Watched MLP Episodes:

1. Princess Twilight Sparkle (721,000 for both parts)
2. Power Ponies (683,000)
3. The Crystal Empire (601,000 for both parts)
4. Flight to the Finish (568,000)
5. Bats! (531,000)
6. Rarity Takes Manehattan (527,000)
7. Rainbow Falls (514,000)
8. Wonderbolts Academy (505,000)
9. Pinkie Apple Pie (499,000)
10. One Bad Apple (494,000)

It’s now nine weeks out of eleven where more people caught the previous week’s episode than the new one airing a half hour later. A rerun of “To Paris with Zoe” drew 270,000 viewers and was good for 9th place. Three pegs down the ladder saw a Sunday viewing of Super Sunil draw 263,000. However, that cannot count in the summary below because that is not when the episode first premiered. That would be 24 hours earlier where it drew 199,000 viewers and placed 27th–behind 15 reruns of MLP and two showings of Marmaduke. While it is an increase from last Saturday (+14.4%), it is also the third successive week in which the first-run viewership was under 200K.

Here are the updated season-to-date figures for LPS (numbers only count first-run episodes):

LPS Season 2:

Episodes as of February 7th: 15
High: 302,000 (“Eight Arms to Hold You”, 11/9)
Low: 163,000 (“What, Meme Worry?”, 12/7)
Season-to-Date Average Viewership: 228,000
First Half Average Viewership: 234,384
Second Half Average Viewership to Date: 186,500
Highest Placing: 1st (“Eight Arms to Hold You”, 11/9)
Lowest Placing: 35th (“Missing Blythe”, 11/2)
Average Placing: 18th

StatManDan (Twitter: @StatManDan)

  • ianhuerta

    Maybe it is normal for the seasons. Because, why Season Three started with huge with the ratings and then they lowered a bit (Magical Mystery Cure)?

    We will see how tomorrow’s episode do. I will laugh if it breaks 500k.

  • AC44

    Huh, I thought Weird Al’s presence would break at least 500,000 seeing how everyone (except me who lives under a rock) knows of Weird Al. Then again… I didn’t expect kids to know or care about Weird Al whereas the older fans do know who he is will (let’s be honest) not watch it on the Hub and through other means.

  • The Shop Soldier

    Why do I have the deep, deep fear that Littlest Pet Shop is going to get cancelled soon? With numbers like that on the premiere date, I can’t help but fear the worst – and for me, that show was actually getting better and better, too, compared to when it started out in the very first season (but that’s just me…).

    I mean I hear all this crap about a third season for LPS (2012), but with viewer numbers like that – I don’t see it happening easily, if at all…

    • StatManDan

      Shop Soldier, one of the writers on LPS pretty much confirmed a third season for LPS:

      However, the show’s second season numbers are very disappointing given that the first season numbers were said to virtually on par with MLP Season 3. The last few episodes have been good from a critical standpoint, but the viewership is leaving a lot to be desired so far.