My Little Pony and Littlest Pet Shop Ratings Report

Our good StatManDan has again compiled the weekly ratings report on ponies and pets for us. You can find the source data on TV Media Insights.

We don’t know for sure if it got a boost because of Derpy, Bulk Biceps, Fluttershy, Rainbow Dash, or the site of Twilight in a cheerleading uniform; but “Rainbow Falls” did pull the show back over a half million viewers for the week. It was tops again among all shows on the Hub at 514,000 viewers. Moving MLP weekday reruns to 4:00-5:30pm ET has also benefitted the show as it took 11 of the top 20 spots and 14 of the top 25. For instance, the Tuesday rerun at 4:30pm ET drew 325,000 viewers and a 4th-place showing followed by a Saturday rerun of “Ponyville Confidential” at 324,000.

As for LPS, with half the season gone, there’s half the season to go. The trend (perhaps worryingly so) is that most people are catching the newest episode the following Saturday after the newest MLP premiers. Last week’s Saturday re-airing of “Commercial Success” drew 302,000 and placed 7th in the follow-up from “Rainbow Falls.” Saturday’s premiere “So Interesting” became the 2nd-least viewed first-run episode this season at 181,000 with the 2nd-lowest placement at 33rd. And that was the second-highest ranked airing of the week behind five reruns of “Pound Puppies” and a Wednesday offering of “Strawberry Shortcake.”

So while MLP appears to be going back in the right direction, LPS’s viewership is (figuratively speaking) going to the dogs–or to the ponies in this case.

Here are the updated season-to-date figures for both shows (numbers only count first-run episodes):

LPS Season 2:
Episodes as of January 24th: 13
High: 302,000 (“Eight Arms to Hold You”, 11/9)
Low: 163,000 (“What, Meme Worry?”, 12/7)
Average Viewership: 234,384
Highest Placing: 1st (“Eight Arms to Hold You”, 11/9)
Lowest Placing: 35th (“Missing Blythe”, 11/2)
Average Placing: 16th

MLP Season 4:
Episodes as of January 24th: 10
High: 733,000 (“Princess Twilight Sparkle, Part 1”, 11/23)
Low: 397,000 (“Daring Don’t”, 12/7)
Average Viewership: 562,200
Highest Placing: 1st (eight times)
Lowest Placing: 2nd (twice)
Average Placing: 1st

Most Watched MLP Episodes:
1. Princess Twilight Sparkle (721,000 for both parts)
2. Power Ponies (683,000)
3. The Crystal Empire (601,000 for both parts)
4. Flight to the Finish (568,000)
5. Bats! (531,000)
6. Rarity Takes Manehattan (527,000)
7. Rainbow Falls (514,000)
8. Wonderbolts Academy (505,000)
9. Pinkie Apple Pie (499,000)
10. One Bad Apple (494,000)

StatManDan (Twitter: @StatManDan)

Here’s a follow-up to that pattern I mentioned about people watching the newest LPS the following Saturday after the newest MLP more than on its first run. Here’s the tale of the tape from November 23rd onwards from 10:30amET to 12:00pm ET:

November 23rd:
“Princess Twilight Sparkle (Part 2)”  (709,000)
“Heart of Parkness” (268,000)
“Pawlm Reading” (192,000)

November 30th:
“Castle-Mania”  (461,000)
“Pawlm Reading” (160,000)
“The Treasure of Henrietta Twombly” (246,000)
December 7th:
“Daring Don’t” (397,000)
“The Treasure of Henrietta Twombly” (124,000)
“What, Meme Worry?” (163,000)

December 14th:
“Flight to the Finish” (568,000)
“What, Meme Worry?” (272,000)
“The Big Feathered Parade” (257,000)

December 21st:
“Power Ponies” (683,000)
“The Big Feathered Parade” (388,000)
“A Day at the Museum” (301,000)

December 28th:
“Bats!” (531,000)
“A Day at the Museum” (307,000)
“Alligators and Handbags” (296,000)

January 4th:
“Rarity Takes Manehattan” (527,000)
“Alligators and Handbags” (335,000)
“Blythe’s Big Idea” (246,000)

January 11th:
“Pinkie Apple Pie” (499,000)
“Blythe’s Big Idea” (291,000)
“Commercial Success” (212,000)

January 18th:
“Rainbow Falls” (514,000)
“Commercial Success” (302,000)
“So Interesting” (181,000)

9-Week Average:
My Little Pony: FiM (543,222)
Littlest Pet Shop (11:00am ET) (271,889)
Littlest Pet Shop (11:30am ET) (232,667)

So in seven of the past nine weeks, the LPS episode that aired the previous Saturday outdid the freshest LPS the half hour later, mainly due to airing right after MLP. More disturbing for LPS are the average drop-offs from MLP in those nine weeks:  50% from 10:30am ET to 11am ET, and 57% from 10:30am ET to 11:30am ET. The average drop-off from last week’s new episode to this week’s for LPS is 14.4%.

For a show that was said to be tied with MLP for the most-watched show on the Hub in the “key demo” on Investor Day last September, either things have gone off the rails for LPS and/or MLP got a power boost.

StatManDan (@StatManDan on Twitter)

Comments are closed.